CASE ST UDY Bu y Au t o Pa r t s – E Co mme r c e We b s i t e De v e l o p me n t T HE CL I E NT T HE CHAL L E NGE Buy Aut o Par t s ( BAP) i s an aut o par t s Ret ai l er Company headquar t er ed i n San Di ego, Cal i f or ni a. BAP f oc us s es on meet i ng c us t omer needs t hr ough an ext ens i ve s el ec t i on of qual i t y aut o par t s , Amer i c an c us t omer s er vi c e, and i ndus t r y - l eadi ng war r ant i es . I n 2001, BAP s t ar t ed i t s onl i ne r et ai l s ubs i di ar y s el l i ng aut omot i ve r epai r and per f or manc e par t s t hr ough i t s e- c ommer c e webs i t e. PROPOSE D SOL UT I ONS Si ngl e page Checkout Si ngl e- page Si ngl e- page c hec kout i s f as t er ; eas i er s o mor e c us t omer s c onver t and r e

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