PROBLEM: Burrito chain, Currito, was looking for an engaging loyalty program with a high number of participants. Currito didn’t want to launch an app because they knew it would be dicult to reach a signicant number of users that way. “People eat at a variety of restaurants and are exposed to many dierent restaurant apps, ” John Lanni, COO of Currito, says. “It's dicult to convince customers to download a specic restau- rant app and keep it when they are constantly downloading new apps and deleting those that they rarely use. ” The low participation rate of apps, coupled with the heavy cost of app development and marketing, encouraged Currito to look beyond apps to nd a more eective program. Currito also had a physical loyalty card program that they wanted to continue. It

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