Bully Pulpit Interactive Cuts Facebook CPA and Time Spent Optimizing in Half
Bully Pulpit Interactive Cuts Facebook CPA and Time Spent Optimizing in Half
1 Pages© 2017 Kenshoo | Kenshoo.com Bully Pulpit Interactive Cuts Facebook CPA and Time Spent Optimizing in Half CASE STUDY SOLUTION Kenshoo developed Social Portfolio Optimization (KPO), a proprietary solution to help advertisers automate their optimization e?orts across Facebook and Instagram. Taking into consideration the complexities of the Facebook auction, KPO made the necessary bid and budget adjustments at an hourly cadence across a portf
