Building for Growth, Eciency, and a Consumer-First Future The next-generation core administrative platform for payers that delivers reliability and scale from day one. Challenge Once the Affordable Care Act enabled individuals to buy health insurance independently, Friday Health Plans CEO Sal Gentile knew he would be entering new markets every year and that he must do so efficiently. Sal’s company, Friday Health Plans, is purpose-built, prioritizing benefits — like free doctor visits and free generic drugs, and catastrophic coverage — for people coming into the market who want to purchase health insurance. These people often work independently and are not tied to a 9-5 company job. HealthRules® Payer HealthEdge’s next-generation core administrative processing system, HealthRule

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