Case Study
Building Digital Curb Appeal with Reputation Management
About the Gene B. Glick Company Founded in 1947 and based in Indianapolis, the Gene B. Glick Company is a privately-held real estate ownership, development and management firm with more than 20,000 units in 13 states. The company’s philosophy, “Built to Be Home,” is reflected through its industry leadership in customer service, property management and quality construction of affordable and market-rate apartment units. The Gene B. Glick Company has a long tradition of giving back to the communities where it operates through its corporate social responsibility efforts, including its Glick Gives and Glick Cares Programs. Building Digital Curb Appeal Resident experience has always remained a high priority throughout Glick, however online ratings did not reflect that and property manager