Case Study
Building A Voice Of The Customer Strategy For Contact Centres
Building a Voice of the Customer Strategy for Contact Centres How Johnson &Johnson (Pty) Ltd used real time customer feedback to turn customer experience into profit. Although progress has been made by South African companies to recognise that the voice of the customer (VoC) and employee (VoE) is critical to its success and sustainability, it is still challenged by feedback silos, technologically impaired processes and a lack of ho