1 + CASE ST UDY sift.com Building a trustworthy bitcoin marketplace Overview A new kind of marketplace San Francisco-based Purse is working to create the world’s largest online marketplace. Their ability to offer the lowest prices around, fast and frictionless commerce, and bitcoin payments means that Purse is actively evolving e-commerce with 5,000-10,000+ unique orders per month. With their two core product features – Name Your Discount and Buy Now – Purse has reached a global audience by matching bitcoin-holders (Shoppers) who wish to purchase goods from Amazon with individuals (Earners) seeking to liquidate their Amazon gift card balances to fulfill orders and receive bitcoin in return. Purse manages this multi-step transaction through its escrow system to hold bitcoin funds. Si

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