Building a Culture of Appreciation and Belonging A CASE STUDY2 Customer spotlight How can organizations drive greater connection and humanity in the workplace? Is it possible to create a consistent and meaningful experience across a dispersed employee base? Which programs effectively drive organizational change? Those were some of the questions CAA Club Group of Companies (CCG) asked during a recent business transformation. CCG has been working to keep Canadians safe, mobile, and protected for more than 115 years. Composed of a number of services ranging from roadside assistance, insurance, and travel services, CCG is Canada’s largest not-for-profit automobile association, with more than two million members served by 2,000 employees. This case study explores how CCG partne

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