Case Study

Building a complete picture

Building a complete picture

Pages 3 Pages

Build.com uses Adobe Marketing Cloud to better identify customer segments, run sophisticated tests, and boost conversion Build.com has positioned itself as the second-largest and fastest-growing online home improvement retailer by delivering more than 700,000 products from top brands, backed by a 110% low-price guarantee and top-rated customer support. To provide valuable innovation for its customers while competing with big-box or other online home improvement stores, Build.com continually refines the way it interacts with them—making itself even more helpful, delivering more relevant offers and experiences, and enhancing engagement strategies for audiences across channels and devices. The retailer uses Adobe Marketing Cloud as the cornerstone of its digital marketing strategies,

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