Case Study
Philips crafts a new digital identity.
Adobe Customer Story Philips crafts a new digital identity. Global manufacturer uses Adobe solutions to simplify, standardize, and formalize digital marketing. “Adobe Experience Manager Managed Services is a smart solution that enables us to deliver new information and experiences faster, as well as helps ensure that every page a customer visits is true to the Philips brand. ” Joost van Dun, .Com Manager, Corporate Experience, Philips RESULTS SOLUTION Adobe Marketing Cloud including the Adobe Experience Manager, Adobe Analytics, and Adobe Target solutions ACCELERATES translation and cuts costs by 90% TRANSFORMED properties that receive 1.4 billion annual views AUTOMATED daily updates, including product images and videos Encourages a DATA-DRIVEN, test-and-learn culture 75% FASTER 30K