Case Study

Build A Brand To Expand Sales Of Unique Wood Products

Build A Brand To Expand Sales Of Unique Wood Products

Business Forest products manufacturer Audience Lumber wholesalers and distributors, retail lumberyards, architects and contractors, home owners Challenge Broaden interest in FGL products among targeted audiences; strengthen market share within traditional customer base. Emphasize the beauty and quality of Tru-Dry ® timbers and Accuruff ® textures to continue sales growth and reach new markets Strategy Establish brand elements aroun

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