Build-A-Bear Workshop® Samsung Technology Helps Create Engaging Retail Experience for New Generation of Kids
Build-A-Bear Workshop® Samsung Technology Helps Create Engaging Retail Experience for New Generation of Kids
6 PagesOVERVIEW Customer Need Build-A-Bear Workshop has enriched children’s lives for a decade and a half with its innovative mall-based stores where kids create their own teddy bears and other furry friends. To make the experience even more engaging for a new generation of youngsters, Build-A-Bear Workshop wanted to develop a new store concept that combined the hands-on experience with the best of digital technology. Samsung Solution During
