BRP, a global powersports leader, sought to improve dealer and distributor support by enhancing digital self-service across 100+ countries and 12 languages. Using Coveo for Salesforce, they unified Salesforce Content, Knowledge, and Lithium into a central portal, enabling relevant, permission-based search. Coveo’s machine learning term detection handled multilingual queries, while in-depth analytics revealed dealer behavior and content gaps, guiding proactive updates. Results included 220k documents indexed, 28.4% monthly dealer visits, and 87% search click-through rates. BRP now anticipates seasonal issues and plans to extend Coveo to call centers for faster resolutions.

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