Case Study

Broccoli vs. Kale Consumer Products

Broccoli vs. Kale Consumer Products

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OUTFRONTmedia.com Testimonials Veggies have always had a bad reputation…Until Now! Highlights: A campaign entitled “Broccoli vs. Kale” ran in the city of New Haven by a group of Yale undergraduates who aimed to change the way people view veggies. Details: The students didn't think there was enough push in the community to eat healthier. Partnered with Victors & Spoils out in Colorado, they have raised funds through kickstarter.com to promote

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