Case Study

British American Tobacco Uses Supply Chain Modeling and Simulation to Smooth Production Planning and Order Variance

British American Tobacco Uses Supply Chain Modeling and Simulation to Smooth Production Planning and Order Variance

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© 2015 LLamasoft, Inc. All rights reserved. v.14/08/16 British American Tobacco Uses Supply Chain Modeling and Simulation to Smooth Production Planning and Order Variance Challenge British American Tobacco (BAT) is the world’s most international tobacco group, with business in more than 180 countries and more than 300 brands. The company has 50 cigarette factories in 44 countries. BAT supply chains were effective at delivering product, but n

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