British American Tobacco Takes Digital Signage & IPTV to the next level for new Head Office British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets across the globe. British American Tobacco, South Africa (BAT SA) is the largest manufacturer of cigarettes in South Africa and, alongside their five world-class Trade Marketing Distribution Centres, has recently established a new head office located in Cape Town. New high spec office created a need for a high quality digital signage & IPTV solution The head office move coincided with a drive for better internal communications and an upgrade to its existing digital signage and IPTV infrastructure that had dated and become an ongoing challenge. “We were moving into a brand

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