Case Study

British American Tobacco rolls out Driver Psychometric Risk Assessment to reduce accident risk and cost

British American Tobacco rolls out Driver Psychometric Risk Assessment to reduce accident risk and cost

Client Overview British American Tobacco (BAT) is the world’s second largest stock market-listed tobacco group by global market share, with brands sold in more than 180 markets. Its subsidiary companies produced some 715 billion cigarettes through 49 cigarette factories in 41 countries. With over 300 brands in its portfolio, BAT makes the cigarette chosen by one in eight of the world’s one billion adult smokers. Its four global drive brands

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