Case Study
British American Tobacco Leverages Descartes to Introduce New Distribution Strategy
Industry Solution British American Tobacco is the world’s most international tobacco group, doing business in 180 countries, with a global market share of 15.1 percent. Over 300 brands make up BAT Hungary’s portfolio of tobacco products, which hold strong market positions in each of its operating regions and have leadership in more than 65 markets. Its companies, including associated companies, employ over 80,000 people worldwide. Celebrating