halorecognition.com | 1 CASE STUDY – Wawa & HALO The Challenge: Streamlining Programs Wawa, a chain of 900+ convenience stores and gas stations across the Eastern U.S., is renowned for its operational excellence, iconic Canada Goose mascot, and strong brand recognition among its associates and customers. The Wawa brand is a large part of their work culture, and as such recognizing associates for supporting it is vital to management. To reinforce this connection, they ran multiple online storefronts where associate could purchase branded gear and other items to show their “Goose Pride”. In 2019, Wawa sought to consolidate suppliers and explored what was available in the marketplace. They needed a new online system that could scale to their growing workforce of more than 38,00

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