Bringing Marketing Spend Effectiveness Into Focus
Bringing Marketing Spend Effectiveness Into Focus
1 Pages© Copyright 2014 TopRight ® , LLC. All Rights Reserved www.toprightpartners.com CORNER THE MARKET CASE STUDY: Bringing Marketing Spend Effectiveness into Focus Background Challenges Approach Result $300 million eye care services company with leading position in $2.8 billion refractive (Lasik Eye Surgery). Traditional GTM Strategy relied on Optometric referrals. Corporate Competitor disrupted market by introducing direct-to-customer (DTC)
