BrightSign supports unusual digital signage column BrightSign and Project Audio Visual delivered a very unusual cylindrical digital signage column at the Westfield Shopping Centre in White City, London. Steve Hudson, Sales Director of Project Audio Visual, said, “Curved signage gives customers a great view of advertisements and on brand content, wherever they are standing. Curved displays give the appearance of a wider screen, catching the attention of potential customers even in a large space, such as a shopping centre.” A major challenge with curved displays is that they are a non-standard format. BrightSign players, with their fully configurable resolution, make it easy to ensure that the content fits the screen correctly whatever the size. “This screen is 820 x 580 format – w

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