BRICK-OR-CLICK: HOW AMAZON IS EATING YOUR MARGINS IN THE AISLES
BRICK-OR-CLICK: HOW AMAZON IS EATING YOUR MARGINS IN THE AISLES
6 PagesWHITEPAPER - Copyright © 2018 SessionM BRICK-OR-CLICK: HOW AMAZON IS EATING YOUR MARGINS IN THE AISLES INTRODUCTION: The grocery industry has always been evolutionary rather than revolutionary. Until recently, innovation and the grocery industry were two entities that were not typically associated with one another. The stagnancy within this market, however, has begun to change over the past several years in response to digital transformation and the “Amazon effect”. With the $13.7 billion acquisition of Whole Foods, Amazon now has the ability to remake the $800 billion US grocery sector into an e-commerce focused industry. Approximately 20% of retail spending goes towards food, but only 2% of those sales take place on the Internet. Carrie Bienkowski, Chief Marketing Officer for
