Case Study
Brewing company boosts efficiency of their sales force in Africa
Brewing company boosts efficiency of their sales force in Africa About Heineken International B.V. Heineken is the world’s most international brewer with its brands available in more than 170 countries around the world. The company produces, distributes and engages in the marketing of international premium, regional, local and specialty beers and ciders.* Besides the mature and developed regions, it operates and captures the opportuniti