As a leader in its industry, Carlsberg believes in the pursuit of “better.” But the company’s ITAM team faced several obstacles from a lack of visibility into its global IT assets, including challenges with planning, financial transparency and baseline, risk in legal compliance and incomplete entitlement data. Their previous system lacked procurement data, and the team struggled with SAP management. Inventory data covered only one-third of the global organization; Eastern Europe and Asia were complete blind spots. On top of this, the company’s budget process was time consuming and lengthy: most processes were manual, including license checks, software approvals and audit preparation. Brewing better IT visibility for a global beer giant CASE STUDY Carlsberg A/S has a rich hist

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