Branson Ultrasonics turns a production nightmare into an opportunity to dream big. Background When the founder of Pocket Shot Spirits, Jarrold Bachman, observed how farm workers celebrated payday by drinking liquor from small pouches, he realized there may be an opportunity to fill an unmet need in the spirits market for a small, unbreakable, easy-carry, easy-open, pocket-size bottle of spirits. He also knew that today’s busy, on-the-go lifestyle was creating a growing demand for “single-serve” portions for many consumables. So, he decided to capitalize on this trend, identified a target audience of travelers, golfers, and other sports and outdoor enthusiasts, and developed Pocket Shot, a line of spirits packaged in unbreakable 50-ml, flexible-plastic packages. Challenge Pock

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