CUSTOMER CASESTUDY Brandwatch transitions from manual reporting to powerful automated data insights. Brandwatch, a social media intelligence platform, helps brands decipher positive and negative emotions around their products and names. Its tools and solutions give companies a deep understanding of the online conversations around themselves and their competitors. Although Brandwatch does a superb job handling data from multiple sources for its clients, Edward Mancey, Brandwatch’s head of business intelligence, realized the UK- based company needed to improve its internal company performance metrics. For this, he sought out a new analytics data stack. Manual reporting failed to provide sufficient insights Brandwatch wanted to be able to track the rate of adoption of its service

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