Vision Prior to launching BRANDbeacon, founder and CEO Lewis Evans spent 16 years as Director of Market Research & Strategy for First T ennessee National Bank (FTNB). His efforts at guiding First Tennessee through brisk growth and numerous acquisitions were at times slowed by the lack of actionable insights. “We had a wealth of customer data, but struggled to figure out what to do with it, ” remembers Evans. Research firms regularly delive

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