Brand Engineering Ltd. (Cyprus) & Staples International Shipping (UK) Accurate stock tracking and speedy despatch is always important but when your items include valuable turbochargers for racing and rally cars it is vital. A Warehouse Management System from Optima ensures that Brand Engineering Ltd has achieved maximum efficiency in the control of its range of automotive parts warehoused in the UK. Brand Engineering, based in Cyprus, successfully implemented the Optimiser WMS in conjunction with its UK based logistics partner Staples International Shipping in Q3 2011. Staples is a specialist in freight forwarding to Brand’s main market area in the Middle East – so the two combine to provide a seamless supply service of after-market vehicle components to dealers, wholesalers, and retailers

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