Challenge Training retailers through live demonstrations was a vital part of Bosch’s strategy, particularly when they had brand new products to launch. So, when their training academy was undergoing major refurbishments they needed to reach their sales sta and retail partners in an alternative way. Bosch came to us with 3 strategic objectives; train sta so they know at least three key features of each Bosch product, increase the sales of home appliances across UK retailers and drive brand awareness to the retail network and end consumers. Additionally, the experience needed to reinforce Bosch’s brand positioning, be targeted, memorable and have a minimum impact on the salesroom oor. Bosch Training AcademySolution Taking Bosch’s laboratory brand feel as inspiration, we designed a high im

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