Boots Innovation Workshops Study Case Study iReach Methodology iReach selected a qualitative approach for this study consisting of a series of 3 innovation workshops. Each workshop was made up of 3 cohorts of 6 individuals representing different genders and age profiles in locations nationwide. The participants personally had or had experience of dealing with medical conditions and regularly searched for information online regarding these. The research profiled the point in which the customer began their search online, a chronology and rationale of the sites they visited and the type of information sought. It also gauged awareness, demand and poten

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