Increased number of customers Since Ica Maxi Erikslund started its online initiative two years ago, the store has become the largest outlet for online shopping within Ica. According to store manager Daniel Kvist, the most important reason for this rapid increase is their focus on simple and effective collections in the drive thru. The customers are positive The response to online shopping and above all the drive thru collection outlet has been extremely positive. According to some even ”the best thing that has happened” because ”it is so easy”. That's why we are doing it, we want it to be simple for our customers to shop with us, Daniel Kvist says. Being able to shop from home in peace and quiet delivers a time saving for, for example, families with childr

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