BMW - Shorter BMW customer surveys increase response rates by 10%
BMW - Shorter BMW customer surveys increase response rates by 10%
1 PagesE: info@feedbackferret.com W: www.feedbackferret.com CASE STUDY BMW Q Greater insight from free text surveys than tick box surveys Q 6LJQL?FDQWO\IDVWHU reaction to production problems Q 10% increase in survey response rates B 0:8.FXVWRPHU management teams are using Feedback Ferret to track customer feedback to make speedy decisions about their customer experience. After trialling the Feedback Ferret tool, BMW Aftersales Director
