Challenge BMW of Murray’s previous phone system — which they’d used for more than a decade — presented several challenges. “About 11 years ago, we migrated to a new phone system. And over time, our satisfaction with the system started to wane. New updates and releases felt like one step forward and two steps back — we would get a release that would break more than it fixed, then have to wait another six months for the vendor to release a patch,” said Todd Hawkins, IT Manager at BMW of Murray. Accessing all the features and functionality the business needed came with additional costs. “We had to pay for a separate reporting solution, a separate call recording solution, and third-party texting,” Hawkins said. Administering the phone system from an IT standpoint was also hugely pro

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