CASE STUDY Reaching a Specialized Client Base: Blue Star Design Partners with The McGowan CompaniesT T he McGowan Companies create specialty insurance products for highly specific markets, helping organizations manage unique risks that standard liability coverage misses. For example, it helps restaurants, hotels, and family entertainment centers address their specific market risks by securing coverage for active-shooter scenarios, workplace violence, and the business impacts of terrorist attacks. The inherent drama and tragedy of these events creates immense storytelling opportunities for a company like McGowan. In the hands of a skilled content marketing team, these stories can connect McGowan with the people it’s in business to protect.The Challenge — HubSpot, SEO, and

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