CASE STUDY Social Media for a Cause: Blue Star Design Partners with Community West FoundationStraight from the The Situation Leading up to the event, raffle tickets are sold for $100 each or 3 for $200, for a chance to win one of 40 enticing prizes. The prize list included a new car, a Mediterranean cruise, and a grand prize of $100,000. While ticket sales over past years have done their job of raising money, Event Coordinator Pat Kubene Simacek, wanted even more community engagement and tickets sold than the previous year. In order to sell more tickets, Blue Star Design was tasked with promoting raffle ticket sales and the Gala on social media. Event planners also hoped to save money and reduce the 2015–2016 campaign’s marketing budget. We gladly stepped up to the challen

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