BloxOne® DDI for the Retail Industry Vertical Industry: Retail CASE STUDY Digital Possibilities Present Technological Challenges A main challenge in this fast-changing environment is that the possibilities presented by the IoT are requiring retailers to fundamentally alter their approach to IT infrastructure. Want to deliver a personalized coupon to a VIP customer in real time as they walk into you store? You’ll need sophisticated CRM data to identify that customer, and onsite beacon devices to connect with and deliver the discount offer. Want to offer powerful mobile apps that feature your entire catalog of SKUs, support in-app purchasing, and present options for in-store pickup or home delivery? You’re likely going to need a state-of-the-art multicloud, virtualized IT environmen

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