Case Study
Blowing The Competition Away
FOR A 3D W ORLD TM BLOWING THE COMPETITION A W A Y Chimei Group innovates by combining contemporary style and user-friendliness into its consumer product designs. Established in Taiwan in 1960 as a manufacturer of acrylic sheets, Chimei has grown in leaps and bounds since branching into home appliances in 2006. Now a reputable home appliance brand in Taiwan, Chimei has introduced several popular products like its LED desk lamp and DC energy-s