Case Study
Blizzard Entertainment’s Massive Activation Wows Fans and Makes the Guinness Book of World Records at BlizzCon 2017
Blizzard Entertainment’s Massive Activation Wows Fans and Makes the Guinness Book of World Records at BlizzCon 2017
1434 Patton Place | Carrollton, Texas | 214.343.2000 | f214.343.3461 | www.tradegroup.com © The Trade Group ® THE TRADE GROUP ® Case Study BlizzCon World of Warcraft Diorama Blizzard Entertainment’s Massive Activation Wows Fans and Makes the Guinness Book of World Records at BlizzCon 2017 Overview: BlizzCon is an epic celebration of Blizzard Entertainment’ s games, esports and the communities that bring them to life. The diora