Blackbaud’s security awareness program struggled to move beyond basic compliance, offering little proof of true risk reduction. Program Director Terry Smith sought measurable impact, but siloed data from TDR, DLP, and manual surveys made it difficult to tell a clear, credible story to executives or demonstrate ROI. The lack of integrated insights left leadership without confidence in the program’s effectiveness. By adopting Unify HRM, Blackbaud aimed to centralize data, reduce human risk more effectively, and clearly show measurable improvements in security behavior across its global workforce.

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