1 BJB GmbH & Co. KG CASE STUDY Case Study | BJB GmbH & Co. KG Industry Electronics: Supplier for Light and Appli- ance industry. Avolin Solution Saratoga CRM Challenges • Need for a single structured solution for all customer and prospect data • Provision of data access to all CRM users • Ability to include sales functionality • Limitations on marketing’s campaign tool • Loss of customer information • Need for more control to react quicker to the market Key Benefits • Clear and intuitive interface • Standardised processes • MS Outlook integration • WordExcelGenerator: 360° reports About the Company With 500 employees in Arnsberg, 700 employees worldwide and a turnover of €90m in 2015, BJB is a market leaders for LED lighting and connection technology, lighting solutions

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