Bitmango Prepares for the Post-IDFA Era with MOLOCO's LAT Test Campaigns Bitmango is a mobile puzzle game company founded in 2011, famous for its hit titles like Word Cookies and Bubble Pop Origin. Bitmango achieved 100 billion won (approximately $80 million USD) in revenue last year alone and has been growing steadily, ranking sixth in global puzzle game publishing as of the second quarter of 2020. Bitmango credits agile data-based decision-making among its strengths. When promoting its gaming titles, Bitmango took a programmatic approach that enabled marketing efficiency by targeting the most applicable audience based on data. Bitmango first started its collaboration with MOLOCO in 2018 while searching for new ways to secure the volume of its game’s users. In 2018, MOLOCO

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