Case Study: Birmingham Hippodrome managementcentre.co.uk/case_studies/case-study-birmingham-hippodrome/ Birmingham Hippodrome raises £1m for Stage Appeal with help from =mc The Birmingham Hippodrome started an appeal in Spring 2012 for a major capital appeal to fundraise £1m towards the cost of replacing their 30 year old stage. They had gathered some key customer data and needed some high level expertise help to analyse the 1 / 3customer data and identify key potential donors. About Birmingham Hippodrome Birmingham Hippodrome Theatre Trust is an independent charity, which, unusually among arts organisations, receives no public subsidy. In 2011 the theatre welcomed audiences of over 523,000 making it the most popular single theatre in the UK, presenting almost 400 performances with a turno

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