www.pensalabs.com/case-studies CASE STUDY Machine Used: Industry: Bike Lovers Contest Prototyping Bike Designs A competition for bike lovers Martin Schüetz is a design engineer who lectures at the Zurich University of Arts. Though Martin has a background in mechanical engineering, he works within industrial design to explore creative advances in biking. Every year, Martin co-hosts the “Bike Lovers Contest” with his colleagues in Zurich, Switzerland. This competition brings bike enthusiasts from all over the world to see what is new in bike design. The 10-year old “Bike Lovers Contest” focuses on a different topic every year. In 2019, the show focuses on the implementation of new manufacturing methods in classical frame building How the D.I.Wire Plus was used Anyone with a new, handc

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