Merck Animal Health implemented Bigtincan Hub, an AI-powered sales enablement platform, to address the need for real-time access to content for its mobile sales force. With frequent travel and diverse product portfolios, Merck’s reps required a centralized, easily accessible content source. Bigtincan Hub allowed reps to access updated materials both online and offline, reducing search time and enhancing customer interactions. This platform, adopted across 40+ countries, provided 55GB of content, boosting rep productivity and customer engagement while enabling effective collaboration and information sharing.

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