Beverage Company’s Less-Than- Truckload Rationalization Beverage Company’s Less-Than-Truckload Rationalization A coffee company with high store growth was introducing several new products and categories. In order to improve service and savings, the company needed to lower its incidence of less-than-truckload (LTL) freight. Company A coffee company passionate about all the elements that go into a full and rewarding coffeehouse experience. With a wide variety of products, the company strives to be the ultimate neighborhood gathering place and a part of its customer’s daily routine. Challenge The company was experiencing significant store growth and an introduction to new products and product categories. It recognized the possibility for improved service and significant savings if it could lo

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