Challenge — Managing and Paying Hundreds of International Professional Coaches With hundreds of professional coaches based around the world providing an array of coaching activities to executives at Fortune 1000 companies, BetterUp found it difficult to manage its growing community of expert coaches. As its community of coaches grew, BetterUp found it challenging to keep track of every coach’s unique skillset, qualifications, language(s), and expertise — all of which are needed in order to match them with the best clients, who often request coaches with specific skills or speak certain languages. Prior to Shortlist, BetterUp’s coach operations team kept an ever-growing spreadsheet that recorded the information of each coach in a way that was not easily searchable or manage

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