Case Study
Better Customer Relationships with Big Data Analytics
Overview Hewlett Packard Enterprise (HPE) knew that if it focused the right resources on improving cus- tomer loyalty, it would drive revenue growth. Gathering and analyzing the vast amounts of data on HPE’s customer-related processes and touch points presented a challenge. The solution was to create a customer experience analytics platform by leveraging Micro Focus (formerly HPE) IDOL and Vertica. Challenge When Meg Whitman took HPE’s helm in 2011, she made a number of decisions about the company’s course. One of the most important of her decisions was to reinvigorate HPE’s re- lationship with its customers. On an individual, person-to-person level, HPE has always been a customer-centric company . However, HPE is also enormous, with some 300,000 employees spread across every