Ben’s Paint Supply Covers Information Access and Sales Growth Mobile access to data for driving sales, improved data quality, better communications CHALLENGE Ben’s Paint Supply wanted to grow its sales volume, but data accessibility and quality were holding them back. The sales team didn’t have visibility into order history. They couldn’t see how much each account had purchased through the company’s online store or any of its 10 retail locations. Without that knowledge, they could not understand an account’s needs, and therefore could not make an effective plan to increase its purchases. The main cause was that the company’s Salesforce CRM platform was not integrated with its Perfection ERP platform. Even though orders from the online store and retail locations were recorded in t

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