Case Study

Benjamin Moore

Benjamin Moore

Pages 4 Pages

Benjamin Moore Product Pricing Mixes Up Its SAPinsiderOnline.com | Issue 2 • 2018 This article appears here with permission from the publisher of SAPinsider, WIS Publishing.by Andrea Haynes, Senior Editor F or 135 years, Benjamin Moore & Co. has produced innovative paints and stains that have transformed the exteriors and interiors of its customers’ buildings, both commercial and residential. Its SCUFF-X paint lines the walls of high-traffic retail stores, limiting the amount of repainting needed to keep their interiors looking sharp. In the consumer space, its Notable paint gives walls the ability to be drawn on and erased; its Century paint provides a unique finish with unprecedented depth of color. To make these and other products available to customers most efficiently and profi

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