Case Study
Benetton Megastores Vienna
Challenge With 3.000m 2 sales area in Mariahilferstraße it is Europe’s biggest Benetton Megastore. Also the 1.000 m 2 Benetton Megastore in Vienna’s Kärntner Straße be- longs to mtm Textilhandels GmbH, which offers the complete fashion collec- tion of the Italian label to its customers. Typical challenges in retail like internal and external shrinkage, staff security, and protection of assets should be addressed efficiently despite he